LinkedIn outreach
Conversations with the people you actually sell to
Connection requests and follow-ups that go out every working day from your own account, to people picked because something is happening in their business right now. Capped at a volume the platform tolerates, written to earn a reply rather than a click, and answered by a human when somebody writes back.
Why is LinkedIn a different job from email?
Because the ceiling is fixed. Email is a volume channel where the constraint is your sending reputation, and reputation can be rebuilt. LinkedIn is a low-volume channel where the constraint is the account itself, and an account is not rebuildable in any useful timeframe.
That single difference decides everything else. You cannot make up for a weak message by sending more of it, so the message has to carry the whole campaign. The upside is that a message on LinkedIn arrives next to your face, your history and your mutual connections, which is context a cold email never gets.
What is the daily ceiling, and why do we sit under it?
Roughly 15 to 20 connection requests a day on an account that has been warmed up, ramping to that rather than starting there. That number comes from what the platform tolerates, not from what we would prefer.
Restriction is the risk that matters. It does not arrive as a warning, it arrives as your account being unusable, and the appeal process is neither fast nor certain. We treat the ceiling as a hard limit rather than a target to test, because the downside is permanent and the upside of pushing it is a few more messages a week.
What does a message actually look like?
The connection request is under 300 characters, because that is a hard platform limit, and it names the specific thing we noticed about them. No link in it. Links in a request suppress reach and read as a pitch before anyone has agreed to hear one.
The first real message goes within a day of them accepting, while they still remember approving you, and it asks a question. It does not contain a booking link. A stranger will answer a question and will not open a calendar, and putting the calendar in first is how an accepted connection turns into silence.
Whose account and whose network is this?
Yours, throughout. The connections are yours, the conversations happen in your inbox, and the network that gets built stays with you if we stop working together tomorrow. Nothing runs through a company page or a shared profile that you would lose access to.
That is also why the caution about volume is not us being careful with our own asset. It is your account, your reputation attached to every message, and your name on the profile somebody checks before they answer.
How does this fit with email and enriched outreach?
They are layers of one system. Enriched outreach decides who is worth contacting and what the reason is. Email carries the volume. LinkedIn carries the people who matter most, at low volume, with a face attached.
Running both channels against the same list is also the cheapest lift available, because someone who has seen your name on a profile view and a connection request reads the email differently than a complete stranger would.
The sequence, start to finish
- 1We define who you actually sell to, then find the people who match and who have something happening right now rather than just the right job title.
- 2Before writing anything, we open the company and read the actual detail. Naming the specific role they posted beats saying we saw they were hiring.
- 3The connection request goes out under 300 characters, with no link, naming that specific thing.
- 4Nothing else is sent until they accept. Messaging around an unaccepted request is one of the fastest ways to get an account flagged.
- 5The first message goes within a day of the accept, while approving you is still a recent memory.
- 6That message asks a question and contains no booking link, because the goal of message one is a reply and nothing else.
- 7Two follow-ups, spaced several days apart, then we stop. Somebody who has not answered by the third message is not going to, and continuing is how you become the reason they stop accepting requests.
- 8Every reply lands in your inbox and a human answers it, with a draft ready so you are editing rather than starting from a blank box.
- 9Anyone who says no comes off the list and does not get contacted again by a different angle three months later.
Four ways people run LinkedIn, and what each one actually costs
| The approach | Where it breaks down | What happens here |
|---|---|---|
| Do it yourself by hand | It works right up until a busy week. Then it stops, and the momentum stops with it. Outreach is the first thing dropped when delivery gets heavy, which is precisely when you need pipeline. | It runs every working day whether or not you had the time or the appetite for it. |
| Blast connection requests at volume | Generic notes, a low accept rate, and eventually a restricted account you cannot quickly appeal your way out of. | Capped daily volume, a specific reason in every note, and an account that is still there next year. |
| Pitch in the first message | They accepted a connection, not a sales call. A link in message one confirms the exact thing they were wary of when they accepted. | Message one asks a question. Anything else comes later, once there is a conversation to put it in. |
| Hire somebody to run it | You are paying a salary for a channel with a hard daily ceiling, so a large share of that salary buys idle time. | The channel gets run at its ceiling without a headcount attached to it. |
Questions people ask
How many people can you actually reach in a month?
Fewer than email, deliberately. The platform sets a ceiling on how many strangers you can contact in a day and we stay under it. That is the trade. LinkedIn reaches fewer people with a much better chance of being read, and email covers the volume. Most clients run both for exactly that reason.
Is my account at risk?
Risk is the reason the limits exist, and it is the thing we manage most carefully. Daily volume stays well under what the platform tolerates and it ramps up rather than starting at full speed. We would rather a campaign take an extra month than lose the account it runs on, because a restricted account is not a campaign problem. It is your network, gone.
Do you need access to my account?
Yes. Running outreach on your profile means having access to it, and that is a fair thing to be careful about. It stays your account: you can change the credentials and cut the access at any moment, you see every template before it sends, and every reply lands in your own inbox where you can read the whole thread.
Who replies when somebody answers?
A real person, and early on that is usually us alongside you. Drafting a reply is easy to automate. Answering somebody who is genuinely interested is the part that decides whether a deal happens, so a human keeps it.
Will you post content on my profile too?
That is separate work and it lives on its own page. The two help each other, because a stranger who gets your message usually looks at your profile before deciding whether to answer, and an empty profile answers for them.
What if my buyers are not really on LinkedIn?
Then we tell you that and we do not sell you this. It works for business buyers, founders, operators and hiring managers. It is weak for reaching consumers, and it is weak in trades and industries where nobody keeps a profile current. Email or search usually reaches those people better, and we would rather say that than take the retainer.
Get LinkedIn running without it becoming your evening job.
Tell us who you sell to. We will tell you whether they are reachable on LinkedIn, and what the first message would say.
20 minutes. Straight answer, no pitch.