The blog
Blog
Working notes on sales, hiring and getting found. Written from what we actually run.
Why does AI make things up, and how do you stop it?
A model handed something unusable does not stop. It produces something plausible, and it will produce a different plausible thing the next time you ask.
Read the noteWhat breaks when you automate a process nobody is watching?
Automation rarely fails loudly. It fails quietly, and keeps reporting that it is fine.
Read the noteWhy did your cold outreach run out of leads?
Usually it is not the message. You have simply run out of people to send it to.
Read the noteDo you need to hire a salesperson, or a system?
The honest answer depends on one thing, and it is not budget.
Read the noteWhat do you do about sales when you are already at full capacity?
The trap is not that you are too busy. It is that being busy feels like being safe.
Read the note
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