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Working notes on sales, hiring and getting found. Written from what we actually run.
What should your automation do when a lead replies?
This week our automated follow-ups answered four kinds of reply the wrong way. Here is what each one got wrong, and the rules that now decide when a person takes over.
Read the noteWhat stops AI outreach from sending the wrong message?
This week a prospect received our AI's private note about them as the opening message of a sequence. Here is how it got through, how we made sure it was the only one, and what checks the words now.
Read the noteWhy do verified emails still bounce?
This week a list that passed two separate email checks still bounced hard enough to stop its own campaign. Here is what the checks missed, and what we now run before every send.
Read the noteHow do you move to a new CRM without losing your history?
We moved a small firm's years of CRM history into a new system and checked every record. The next day they told us the notes had not come over. They had.
Read the noteWhy did the link in your email open a warning page?
We approved an email with a clean payment link. Our customer clicked it and landed on a warning page instead.
Read the noteCan you use AI on work that is under an NDA?
A confidentiality agreement that never says the word AI can still rule out the tools you were about to use.
Read the noteIs your outreach broken, or is the benchmark wrong?
The fastest way to wreck a campaign that is working is to measure it against a number that came from somewhere else.
Read the noteDo more pages actually help your website rank?
The advice to publish more assumes pages are the unit of measurement. They are not, and a site full of near identical pages can be worth less than a site with a handful of good ones.
Read the noteHow do you check if your cold email is going to spam?
We spent days proving our email was landing in spam. Every test was pointed at a kind of mailbox almost nobody on the list used.
Read the noteShould a staffing firm hire a recruiter or rent a desk?
Most small staffing firms are not short of a recruiter. They are short of a recruiter they can afford to carry while one ramps.
Read the noteWhy does AI make things up, and how do you stop it?
A model handed something unusable does not stop. It produces something plausible, and it will produce a different plausible thing the next time you ask.
Read the noteWhat breaks when you automate a process nobody is watching?
Automation rarely fails loudly. It fails quietly, and keeps reporting that it is fine.
Read the noteWhy did your cold outreach run out of leads?
Usually it is not the message. You have simply run out of people to send it to.
Read the noteDo you need to hire a salesperson, or a system?
The honest answer depends on one thing, and it is not budget.
Read the noteWhat do you do about sales when you are already at full capacity?
The trap is not that you are too busy. It is that being busy feels like being safe.
Read the note
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